I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum.
For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing, and much more.
Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations. Specifically looking at the behaviors of Gen Z and the evolving role of the camera.
Exponential is all about acceleration through intelligent systems. This looks at the role of data for AI as well as the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will split decision journeys between consumers and algorithms.
Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever our version of reality.
The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge as well as 4 new P’s of marketing to consider building future state strategy around.
It was a good crowd and I really enjoyed the 45 minute session + Q&A.
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Tom Edwards Speaker Bio
Follow Tom @BlackFin360